Greeting Everyone!
You must have heard of white hat and black hat SEO, right? Let’s learn more about these terms in detail.
Is white hat and black hat a type of SEO or something else? Are you confused about this? Let’s see a clear picture of what exactly white hat and black hat SEO do.
Before starting, the first thing you should know about them is they are not the type of SEO but the techniques used while doing SEO.
We all know that there are two ways to do everything one is the right way and another is the wrong way. White hat SEO is the right practice, which is used in all the SEO types whereas black hat SEO is the wrong practice.
Let’s have a look at White-Hat SEO
- White hat SEO is the right practice used in every SEO type, which means this is ethical in terms of usage.
- Helps you bring organic viewers to the website.
- It follows all the guidelines provided by the Search Engines.
- White hat SEO is lawful according to the Search Engine rules.
- It helps to rank pages higher on search engines.
Whereas Black-Hat SEO considered as
- Black hat SEO is an unethical way of doing SEO.
- The practice of black hat SEO is disapproved by Search Engines.
If you are using the black hat technique to rank your website, then beware it may lead to blacklisting of your website on search engines, which means your website won’t be visible on search engines.
I hope I am clear here, and that it helped you to differentiate between white hat and black hat SEO.
Now see what White Hat SEO and Black Hat SEO practices include-
White-Hat practices include
- In White Hat SEO, the focus is on human audience and content optimization, by using the right keywords at the right place.
- The content must be qualitative.
- In white hat SEO, we use relevant interlinks to redirect you to our main pages and sub-pages and relevant backlinks.
- It uses proper sitemaps to guide you about the pages available on the website.
- It also includes all the technical aspects of the SEO for the better experience of the users.
Black-Hat practices include
- In Black Hat SEO, people generally do keyword stuffing, i.e. constant use of one keyword on one page, for instance, if our topic is freelancing and the writer uses the word freelancing everywhere in the paragraph as well as on the whole blog or passage, that is keyword stuffing. Unnecessary use of one keyword everywhere.
- Use of duplicate content from someone’s website directly or using it by paraphrasing, are both considered ill practice.
- Next is cloaking, what people do in this, shows two different content, which means the web page has some other content but they show the crawler something else.
- Some people on their website use hidden texts or links which means if the color of the website is white they use white-colored text which is not visible to anyone to indirectly redirect people to their main website. But these texts are visible to the crawler.
Web developers widely used the black hat SEO technique until it was considered wrong and unethical.
Additionally, there is one more technique used in SEO called the Grey-Hat Technique. It is a combination of both white and black hat techniques, i.e. if you are doing SEO you used almost white hat techniques to rank your page but you want faster results, so, for the same you used around 10-15% of black hat technique into, as a whole it turned out as grey hat technique.
It can also be harmful to you, as if it got caught by the crawler you can’t justify how much percent you used the white hat technique and how much was the black hat one. As a result, it leads your website to be penalized.
Hence, always use the correct method to grow higher, it may take some time but it helps you get the right audience organically. But never use the wrong practice to grow, it will harm your image in the market, as well as impact your business negatively.
