Marketing is very essential in today’s time. It is the art of selling and presenting products and services to customers. It creates customers’ curiosity about the brand and its products and services. Promotion is the key factor of marketing.
At present, people use various techniques to promote their businesses around. Various marketing strategies are utilized worldwide to promote content. One of the most used marketing strategies everywhere is content marketing, which promotes everything digitally.
Content Marketing
Content Marketing plays a vital role in promotion nowadays. It involves fresh, to-the-point, and genuine content for various social media platforms like YouTube, Instagram, Facebook, Linkedin, Twitter(X), etc. in the form of videos, images, blogs, emails, newsletters, etc. Content Marketing is a part of digital marketing.
Why would you choose content marketing or what is the purpose of it? Does it promote more sales or help in gaining profit or something else?
Let’s have a look!
As stated above marketing is important, and plays a prime role in promotion, so it helps you build trust in the market among your customers. And that trust helps you build the brand value of your business, promotes goodwill of your company as well as increases sales.
What you can do to gain trust?
You can run ads on several social media platforms to come to notice and this helps you gain the trust of your customers and increases the value of the products too. This helps them to trust you, your company, and your products easily.
Now the question is, HOW? When you run ads and this comes to notice, it creates curiosity, and people will for sure go and visit the website. It creates a high chance of turning them into your customers.
Is content marketing important?
Obviously YES! Everyone relies on the internet for everything today. Content Marketing is important for every business type whether
- E-Commerce Business
- Start-ups
- Brand Promotion
- Influencers
It helps in scaling the business as well as your own identity.
That is the reason why content marketing companies in India are expanding widely and setting their foot in the market to grow your business. This led to the rise of content marketing jobs and provided individuals with an opportunity to learn a new skill and earn money through this.
Before reaching the final stage of the blog we should know the types of content available
- Engaging Content: It is generally used for showing the content just for engagement purposes on Instagram and Facebook.
- SEO Content: The content that is used for search engines, such content involves information to share, such as YouTube and blog content.
TIP 1: Choose a platform according to your content.
Operations involve in Content Marketing
Content creation in digital marketing includes a process that helps you create content in bulk which is efficient to use and can create a long-term content strategy.
- Research
Do thorough market research on the topics you are interested in and on the topics that are hot in the market. This helps you to analyze and conceptualize the topic. Create an engaging title out of it.
You can use Keyword Research Tools like Ahrefs, and SEMrush, these are paid tools. For free, you can use the Google keyword Planner, this helps you to know your competition as well. And for videos or particularly for YouTube, you can use VidIQ.
These tools help you to know the most searched keywords among various platforms.
Tip 2: Use keywords with high volume and low competition.
- Scripting
Scripting means writing down the points that you want to show to your audiences in the form of content, it can be a video, image, or blog. Tools you can use for scripting are Evernote and Trello.
Tip 3: Always use bullet points while making a script.
- Editing
For Video, we shoot the content and for blogs, we arrange and write the content systematically. While editing the content, we try to keep it concise with all the relevant points in it and keep it short.
Tools you can use for video editing are PowerDirector, Kine Master, and Grammarly for blog editing.
Tip 4: Audio is very Important in video, always use good-quality mics.
- Thumbnail
The thumbnail defines your content. People click on your content only when if the thumbnail is engaging and represents the motive of your content, if not you won’t get enough views. More clicks, more engagement.
Tools you can use to create an engaging thumbnail is Canva.
Tip 5: Always do personal branding and use negative space.
- Posting
Posting doesn’t mean just posting the content, it means optimizing the content with proper use of keywords. The title is the most important part of the content, so always put and highlight the keyword in the title. And use primary and secondary keywords in the description. Also, use the necessary hashtags and for YouTube videos, you can use YouTube tags namely long-tail and short-tail keywords.
Use Buffer as a posting tool to post your videos on multiple platforms at one time.
- Promotion
Promotion is the most essential thing after publishing your content. It helps you gain more views and helps you get connected with the audience. Always promote your content via different mediums.
Tip 6: Make a calendar for your content to publish it at the right time.
These above-mentioned are the content strategy examples, that help you from the creation of the content to its promotion.
In conclusion, Content marketing is the base of all online businesses. Always make content marketing goals in the stage of researching to make sure you are searching for the right content.
