Is SEO Important for All the Content We Post Online?
Let’s have a look!
SEO is a digital marketing tool that helps to improve the visibility and quality of your website and content. SEO stands for Search Engine Optimization and is made up of two words, the first is Search Engine and the second is Optimization. A Search engine is software that helps to find the information available on the internet, whereas Optimization means to fully use the resources. When both Search Engine and Optimization came together they worked as a team and helped you rank higher on the result pages.
You might doubt if is Search Engine secure or not. Don’t worry, it is completely safe and secure. In fact, SEO is used to optimize your website, not the search engines. So is used for optimizing your website to the fullest.
What do Search Engines do?
Search Engines collect information databases according to the queries a user raises on different search engines. And provide related information to the users.
It has reduced the work for the users. How? You don’t have to remember any URLs, you just have to type the keywords and here you get the results, the search engine does the work for you.
You might be aware or maybe not but Google is not the only search engine there are some others as well. If we talk about the most used Search engines worldwide, namely they are Google, Yahoo, and Bing.
Let’s gather some information together.
The Internet has a lot of information. Whenever someone puts some new information on the internet, it has an inbuilt feature called a crawler. Its work is to crawl the information available on different sites, gather it, and send it to the local servers. Then a feature called the indexer works to divide the information according to the genre.
Now have a look at how it works. The Internet has all the information now and the indexer has already differentiated the information according to the category. Now what happens whenever you search for something on the internet, you get the exact results you wanted. It helps to solve your queries by showing the results on the top pages.
The results you are getting on the searches are called Search Engine Result Pages (SERP). It shows results according to the Ranking Algorithms.
There are different types of SEOs.
- On-Page SEO
- Off-Page SEO
- Technical SEO
If we talk about On-Page SEO, that means the SEO that is used for or on your website only. It includes everything that your web page has, for example, the content, pages, its structure to its URL. That means on-page SEO has everything that is in your control. It includes strategies that are unique, genuine, and written for a targeted audience and search engines.
When we to Off-Page SEO, it means the SEO you do outside your website by creating backlinks of your web pages to be posted on other websites. Social media marketing, blogging as a guest, and brand building for your website fall under off-site SEO.
Now see Technical SEO, it includes all the technical issues our website has and is also important to address them. Technical SEO is important before ranking your website for better crawling and indexing. It helps to speed up your web page and make the structure of your web page SEO-friendly. It helps to locate your content by redirecting viewers to your page and making your website mobile-friendly.
That’s enough talk about content, now let’s talk about Image SEO
Most of you are not fully aware of the concept of Image SEO, and how it helps websites to grow. There might be possibilities that if you search for something on the internet you may check the image section. When you find an image for your purpose, click on it and you can see at the bottom the name and link of their website, which helps you to redirect to their page. Also, proper image optimization helps in On-Page SEO. Image SEO is a good source to bring traffic to your web page.
While doing Image SEO, keep these points in mind.
- Use a File Name that is related to the image.
- Use Alt texts and Caption which help the search engine’s crawler to read your image properly. Make sure both alt text and caption describe your image.
- Use the appropriate file type for the image, for example, JPEG is the most preferred file type but while uploading a logo or an image with a transparent background use a PNG file.
- Make sure your image is in compressed form.
- Placement of the image is very important, if it is not placed correctly then it can affect the ranking of the image as well as of your website.
- Use text on the content, not on the image.
- Make sure your image is responsive, which means the size of your image is appropriate for all the gadgets, For example, don’t use a larger image because while opening the same on the mobile phone will not be visible completely.
- Use vector images while uploading logos, as the format of these images is SVG, which means your image won’t get blurred whole zoom in.
That’s all about Image SEO now let’s talk about Video SEO.
Do you know there is something called Video SEO available in marketing? Let’s have a look at it.
Video SEO is also important for your website it helps you in its ranking.
There are two ways through which you can use video on your website. First, you can upload it on YouTube and embed it on your website or you can directly upload it on your website, else you can use a different platform than YouTube.
Keep these points in mind while doing Video SEO.
- Create a separate page for each video. If you are uploading your video via YouTube it itself makes a separate page for each video. But if you directly upload it, then make a specific page for each video.
- Make sure the title and metadata resemble each other.
- The description of the video should match the content of the video.
- If you are not posting videos directly then make sure you use proper HTML tags on your website.
- Create a video sitemap and upload it on the search console bar.
- Don’t hide your video for any reason, it won’t allow Google bots to read it, hence it won’t consider your video.
- Use HD quality thumbnails, and put its URL on Google bots.
- Make sure your video is responsive which means it is not in any fixed size and can adjust itself for any device.
- Use proper key moments and specify them. So that Google can help people to view what they want.
- Provide video URL and static URL to Google bot and add it on schema data too.
SEO is something that helps you gain an audience via visually appealing content, images, or video, and bring more organic traffic to your web page as well. Helps you rank your web page on top searches. Also, helps you to convert the audience to customers. And is a good source for generating new leads as well as maintaining the old ones.
Hence, SEO is itself ranking globally to make people stand out of the crowd everywhere. It plays an important role in ranking and gaining organic traffic for different websites, images, and videos. Lets start your SEO optimization journey with businesskaro.
